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PAY PER CLICK (PPC) MARKETING :

For instant increase of targeted traffic, the best internet marketing solution is pay per click PPC marketing. Web Mantra PPC marketing experts will help you plan the PPC marketing campaign with correct strategy. Our aim is to get you increase traffic at smaller click prices and increased saturation levels, which will automatically earn you’re a high ROI.

Pay per click campaigns (also known as ppc advertising, pay per ranking, pay per placement or pay per position) are form of paid search marketing which is an effective way to improve online business

Here the search engines have to be paid for visiting or facilitating visits to the site. In this form of marketing, the advertisers pay the Search Engine each time a searcher clicks on their displayed advertisement, keyword or sponsored link.

Effective PPC management involves a concentrated effort, initial research, ROI calculation for making the PPC campaign successful. Web Mantra specializes in addressing the various facets of a PPC program that include, managing advertisement campaigns, selecting the right keywords and setting the right bid to ensure not only a high click rate, but also ensures high conversion rate. We analyze the needs of the visitor and recommend changes for maximum conversions.

Some of the best and popular pay per click search engines are Google Adwords (servicing Google, AOL, Ask Jeeves and Earthlink) and Yahoo! Search Marketing (formerly known as Overture/GoTo) (servicing Yahoo, MSN, AltaVista, CNN, and Infospace).

WHAT WE WILL DO


Campaign Setup :

  • We will chalk out PPC campaigns for Google Adwords management, Yahoo! Search Marketing (Overture) or LookSmart
  • Market research and competitive analysis
  • Keyword research
  • Keyword matrix development
  • Keyword analysis and selection
  • Pricing analysis based on your keyword phrases
  • Campaign development
  • Ad group creation for grouping keyword phrases
  • Tracking URL setup

Pay-Per-Click Maintenance :

  • Daily monitoring of budget and click-throughs.
  • Weekly revisions to bid for keyword phrases based on monitoring results
  • Adding and removing keywords (up to 25 per month)
  • Revising and improving ad text
  • Refinement of landing pages
  • Monthly reports and analysis of results

COSTING

Your Click-Through Costs will depend on your keywords. So, we will provide you an approximate costing for the month.

This amount may be adjusted monthly according to marketing budget allotments.
This billing will be including the Google or other search engine cost and the Web Mantra’s maintenance cost.
Kindly note here Pay Per Click campaigns provide real-time advertising and minimum period for the campaign is three months.


Questions?
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