WEB PROMOTION
SEARCH ENGINE OPTIMISATION
Research shows that about 85% of surfers find websites through search engines. And, 90 % do not go beyond the first three pages i.e. 30 results. So, effectively, when a surfer searches for the services you provide and your website doesn’t show up in the first, second or third page of the results, you are done for.
And, that’s why we have SEO experts in our team. As the name suggests, Search Engine Optimisation is a technique to smartly use the search engine algorithms to gain top rankings for any website.
Say, you are walking through a crowded bazaar with shops cramped up, all selling the same stuff. Why you choose to stop at one shop is a combination of psychology that is a topic of research by marketing think tanks the world over. However, in the virtual world of the internet, thankfully we have search engines, algorithms and robots that we can master. SEO or Search engine marketing is exactly that- the technique achieve top rankings for your site on all major search engines; in other words to make a targeted customer stop at your website while a million others are vying for his attention.
What we will do?
- Our SEO specialized team of experts will take the time to thoroughly research your industry and competitors.
- Our SEO experts will create and optimize your sites with Meta Tags, Alt Tags, and Title Attributes.
- SEO web content developers will optimize the text on your site for industry keywords (each industry needs a different set of keywords which our experienced team can guide you with), making sure your pages have proper keyword density.
- The team will create Strong linking campaigns, which are an important part of any Search Engine Optimization strategy. After thorough research, Web Mantra’s team will pick out up to 30 industry-related web sites to link to your web site.
- Web development team will then submit your site to the Top Search Engines for checking before finalizing the content.
BESPOKE SEARCH ENGINE MARKETING TOOLS
Web Statistics: Live web statistics is a tool which provides website owners an insight into the psyche of the people surfing their web sites. The demographics of the internet users that are looking at the website, how people actually browse, the duration they stay and much other such tactical and analytical information that helps the website owner to refine existing search engine optimization strategies and change their web site to serve their clients’ needs. A weekly or monthly statistics chart helps the website owner and SEO experts to tweak or revamp, as needed, the online marketing strategy.
Search Engine Monitoring:
Monitoring services are essential for search engine optimization. Monitoring services and search engine ranking reports and analysis allows your company to adjust the website search engine and pay-per-click management based on weekly, bi-weekly or monthly results. The website ranking reports helps draw trend charts in search engine marketing to give you a competitive edge.
Cross Linking:
Web Mantra provides comprehensive link building strategies for clients. Short-term and long-term cross linking campaigns will increase your website ranking in the major search engines (including Google, Yahoo and MSN) as well as increase your Google Page Rank. Through proven cross-linking methodology, processes and experience, Web Mantra can provide effective link building strategies for your website.
PAY PER CLICK (PPC) MARKETING:
For instant increase of targeted traffic, the best internet marketing solution is pay per click PPC marketing. Web Mantra PPC marketing experts will help you plan the PPC marketing campaign with correct strategy. Our aim is to get you increase traffic at smaller click prices and increased saturation levels, which will automatically earn you’re a high ROI.
Pay per click campaigns (also known as ppc advertising, pay per ranking, pay per placement or pay per position) are form of paid search marketing which is an effective way to improve online business
Here the search engines have to be paid for visiting or facilitating visits to the site. In this form of marketing, the advertisers pay the Search Engine each time a searcher clicks on their displayed advertisement, keyword or sponsored link.
Effective PPC management involves a concentrated effort, initial research, ROI calculation for making the PPC campaign successful. Web Mantra specializes in addressing the various facets of a PPC program that include, managing advertisement campaigns, selecting the right keywords and setting the right bid to ensure not only a high click rate, but also ensures high conversion rate. We analyze the needs of the visitor and recommend changes for maximum conversions.
Some of the best and popular pay per click search engines are Google Adwords (servicing Google, AOL, Ask Jeeves and Earthlink) and Yahoo! Search Marketing (formerly known as Overture/GoTo) (servicing Yahoo, MSN, AltaVista, CNN, and Infospace).
WHAT WE WILL DO
Campaign Setup:
· We will chalk out PPC campaigns for Google Adwords management, Yahoo! Search Marketing (Overture) or LookSmart
· Market research and competitive analysis
· Keyword research
· Keyword matrix development
· Keyword analysis and selection
· Pricing analysis based on your keyword phrases
· Campaign development
· Ad group creation for grouping keyword phrases
· Tracking URL setup
Pay-Per-Click Maintenance:
· Daily monitoring of budget and click-throughs.
· Weekly revisions to bid for keyword phrases based on monitoring results
· Adding and removing keywords (up to 25 per month)
· Revising and improving ad text
· Refinement of landing pages
· Monthly reports and analysis of results
COSTING
Your Click-Through Costs will depend on your keywords. So, we will provide you an approximate costing for the month.
This amount may be adjusted monthly according to marketing budget allotments.
This billing will be including the Google or other search engine cost and the Web Mantra’s maintenance cost.
Kindly note here Pay Per Click campaigns provide real-time advertising and minimum period for the campaign is three months.
