Ecommerce Marketplace Trends

July 5, 2018

Ecommerce Marketplace Trends

 

Generally e-commerce is looked upon as an online commercial transaction between a supplier and a client. However, if we can be more specific e-commerce is divided into six types based on their characteristics. Amongst the six basic types of e-commerce businesses, most common are Business-to-Business (B2B) and Business-to-Consumer (B2C).

Business-to-Business (B2B): Transacting entity at both ends are businesses, and the volume & value of B2B e-commerce can be huge. For example; a gadget manufacturer sources its components online from manufacturers of the gadget’s raw material.

Business-to-Consumer (B2C): One of the most prominent forms of e-commerce and spreading like a wildfire thanks to digital marketing and social media. In B2C, a business transacts with its customers. In this new age entire B2C marketplace has taken a digitized form. Few amongst the ace players in this marketplace are Amazon, Flipkart, Jaboong etc..

With the advent of the digital technology the trends in ecommerce marketplace have transformed radically. Let’s take a close look at two pointers which sum up the trends in the ecommerce marketplace:

  1. Customize-Personalize-Localize for Customer Experience:

Moving beyond flashy brochure and catchy animation on websites, the new experience is Customer experience that has proven beyond doubt to Wow customers with exceptional customer service, fast shipping, low prices and easy-to-navigate portals.

  1. Community building, customer engagement and CRM:

Moving beyond flashy brochure and catchy animation on websites, the new experience is Customer experience that has proven beyond doubt to Wow customers with exceptional customer service, fast shipping, low prices and easy-to-navigate portals.

  1. Business and Personal Branding:

Branding like yesteryears is not just limited to Marketing, but it has closely integrated with PR in past few years. Content is the king and Content Marketing is the way to establish the kingdom aka brand the business.

Trends in ecommerce emerge from how customers shop, what they buy, and how they respond to marketing tactics employed by businesses.

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