Project Overview

Apollo is India’s leading multi specialty hospital chain and it has hospitals in major Indian cities. The project needed design and development of a dynamic website which could provide information to users under different heads and also enable transactions such as booking doctors’ appointments and also make online payments as an option.

Design & Technology:

Custom design, WordPress, PHP/ MY SQL and hosting on shared Linux server.

SERVICES PROVIDED

  • Content Strategy
  • CRM Integration
  • Digital Strategy
  • Technical Strategy
  • UX & Web Design
  • Web Development

UX & Web Design

Features

  • The website is structured to provide information about the hospital, facilities available, departments and specializations, doctors in different departments etc.
  • The users can book doctor appointments, including overseas users who plan to visit India on medical tourism.
  • Back end features of admin, enable management of data like clinical specialties, doctor’s portfolios, appointments etc. and also enter new data.

The Challenge

The challenge was to develop the website in e-commerce format, yet easy to operate for ordinary users seeking only information. It was important to maintain the corporate theme of Apollo and follow other company guidelines on structuring of information. It was also a challenge to provide a more efficient website with improved UI/UX.

The Solution

Using WordPress an impressive user-friendly design was adopted and implemented. PHP was selected to provide greater flexibility. The e-commerce website solution has met all design specs and fulfilled all client requirements. Comparison with the previous website on relevant parameters, using Google Analytics, shows improved performance despite greater design complexity.

Responsive Design

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