What is Digital Strategy?

Webmantra is one of leading Digital Startegy Consulting Firms.Most businesses of today use digital stratergy services such as products (e.g. website, apps), platforms (e.g. cloud servers, content management systems, data analytics systems), and channels (e.g. email, social media). Digital Startegy Consulting enables a business to utilize these digital resources in a way that value for the business is maximized. An effective digital strategy facilitates business operations as well as customer engagement.

Webmantra is known among the best web design companies. But, there is more to us. As a digital strategy consultancy, we delve deep into all relevant aspects of your business and identify gap and challenges that your business faces. We then create a strategy structure, built around digital technology and tools, that seeks to fill the gaps and address the challenges. We work on a process based approach and make sure your digital strategy is aligned to your business goals and enhances your competitiveness.

How we can help?

Requirement Study

We look at some key functions of your business and look for gaps that impede competitiveness. Specifically, we examine the following key processes:

  • Order generation
  • Order fulfillment and delivery
  • Customer engagement
  • Online and offline marketing
  • User experience
  • As a premier web development company, we also go through your digital resources and help optimize their deployment.
  • Websites
  • Apps
  • Servers
  • Content Management Systems
  • Data Analytics Systems

Strategy Formulation

We formulate digital strategy in a way that individual gaps identified during the requirement study are filled with the help of digital solutions. These digital solutions cover the following macro level digital systems:

  • Digital products
  • Digital platforms
  • Digital channels
  • User Experience technology
  • Prevailing regulatory environment, security

Technology Selection

Technology selection is more relevant for platforms, channels, and in digitally enabling your products and services. Among platforms for instance, it is important to select the right CMS (content management system) and analytics. The technologies we frequently adopt for CMS are WordPress, Hubspot, Drupal, and Shopify; while for analytics it is Google Analytics, and SEMrush. We also adopt appropriate technology for all aspects of a client’s digital strategy, be it the digital products or the channels on which it is distributed.


Essential tools that help in implementing your digital strategy effectively are in the areas of customer research, market trends, and in evaluating brand performance. For consumer research, we frequently use Google Search Trends and Google Keyword Tool which help in knowing search trends and in keyword selection. Facebook Page Analytics gives user overview for specific FB pages.
Think with Google has a library of market research and customer trends which help in developing ad campaigns and determining brand impressions. MixRank is another tool to track ad sources and compare effectiveness.


Digital strategy development follows a process comprising the following key steps:

  • Customer acquisition
  • Customer conversion
  • Customer retention

It is also important to integrate the digital initiatives with traditional ones and keep the customers continually engaged. We use appropriate techniques and tools at each stage of strategy development to keep it simple, coherent, and effective.

Digital Marketing

Digital marketing plans follow from a carefully crafted Digital Marketing Strategy, which is aligned to the overall digital strategy. It is to be noted that a number of digital resources may be deployed to accelerate operational processes, but they may not have a marketing role per se. Digital marketing strategy specifically deals with online marketing and has the following key components:

  • Business and product websites
  • Content: text, videos
  • Search: SEO techniques and tools
  • Media: social media platforms, email
  • Paid ads
  • Customer service: CRM, lead management
  • Analytics

Important Tips

Create a clear brand identity

Now that you’ve got one, don’t sacrifice your brand identity. Ever

Know your limits

Use everything as data

Identify and understand your audience

Word of mouth is digital: Social must be part of your strategy

Use as many channels as you can afford

Paid search can seriously help new businesses.

Keep up to date with trends

Don’t panic

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