The Instagram post should be able to create inquisitiveness in the audience. Mostly it should include:
(A) User-generated content (UGC)
(B) Behind the scenes (BTS)
(C) DIY projects and creative solutions to problems (using the products)
(D) Influencer content
(E) Motivational images
(F) Contests and giveaways
This tool offers a higher feedback rate as many times the followers can simply miss several posts or stories with crucial information. Inbox is the place where they will check sooner or later so it helps to establish a stronger communication between the brand and its customer.
When the Stories are created, it is important to choose the applicable CTA button that should appear. The choice of words, color of the text and the size of the letters can have a immense effect on whether onlookers actually visit the website, or not. Presently raw videos and post are creating more impact that includes posting of random everyday activities with popular phrases.
IGTV is newest feature assimilated by Instagram that helps user to create his/her own an online channel. When you follow a creator on Instagram, their IGTV channel will show up for you to watch the entire video. Anyone can be a creator — one can upload IGTV videos in the app or on the web to start their own music, DIY, comedy, informative channel. It helps to create an emotional bond with the client’s by delivering them insider content of the business.
Influencer Marketing is like a mixture of old and new marketing tools that is taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Engaging with the right influencers can add significant value. Effective influencer marketing campaigns can deliver higher ROI than traditional digital marketing.